Link: Blogs as the catalyst for promoting bottom-up change | MySmartChannels.
Commenting on Krysta's blog, I think that using blogs to communicate within businesses theoretically sounds like a great idea; however, I think that many complications would arise out of using such a tool. For one, there are privacy issues to be concerned with. Although the blog sites could be posted on internal networks to avoid the public eye, I fear that there is always the possibility that somehow unwanted audiences manage to view the data; it is hard to regulate a site’s audience across the Internet. Second, there is the question of anonymity. Most likely employees would want their comments to be anonymous so as not to be shunned within the business if they make an unpopular remark or because they fear their remarks may have them fired. I am not sure if it would be possible to have an anonymous blog site within the company, it would be an interesting idea to find out more about. Third, it would be difficult to know when and if employees and management were reading the blogs. Possibly it could be made a mandatory policy to read the blogs once a week. However, if the business is large, it will be very difficult to read so many blogs coming from thousands of different employees and managers. Even in our small class of no more than 30 people, it is hard to read everyone's posts weekly and, more importantly, comment on them. Continuous blog reading and updates are necessary for the communication channel to be effective. Furthermore, comments, links and trackbacks are important blog qualities that enhance the effectiveness of the blogs. Employees individually posting their own thoughts without checking in on other employee’s thoughts would not serve the same effect as if everyone were to read each others posts and comment on them. Within our class, I find groups of interrelated posts to often be the most engaging and educational.
In any case, the article Krysta pointed out seemed to be talking more about blogging as an effective way for marketing the company and providing public information than as an employe-manager communication channel. Blogging in terms of these uses can be very effective as well. I think that blogging as a marketing tool can be very effective. The two-way communication serves to promote companies while providing the public with valuable information. However, there are complications here as well. As the article Krstya refers to mentions, you don't want the public image being negatively affected by these blogs due to confusion between employees' thoughts and comments versus the corporate communication's policies and values. Therefore, perhaps company’s should possess two blog sites, one to be maintained in an internal network for employee-manager communication and another be opened to public view containing company update information inputted by elected employees.
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